BISHOP HENDRICKEN

PROFILE
Bishop Hendricken High School (Warwick, RI) is a nationally recognized powerhouse, frequently ranked among the top boys' athletic programs in the US, with a 2026 #4 national ranking by Niche for best high schools for athletes.

GLOBAL EXPOS:

Designing at scale

THE CHALLENGE

How do you raise the ceiling for an already elite powerhouse?

Synthesize Hendricken's proven IN-GAME results with a professional-grade visual identity; evolving their strong high school brand into an elite standard that matches the world-class presentation of the NHL, MLB, and NBA.

THE SOLUTION

Bishop Hendricken is an established champion powerhouse with an unparalleled legacy of athletic dominance.

The goal is to honor this proven excellence with a singular, unified visual language; elevated this already dominant foundation, creating a professional framework that powers every aspect of the Hendricken Selects journey and empowers every student-athlete’s highest ambitions.

THE CHALLENGE

The arcade floor is a visually overwhelming battleground.

LAI Games needed to elevate their B2B marketing, trade show presence, and high-profile IP integrations to instantly cut through the noise.

THE SOLUTION

High-octane creative engineered to command attention.

Design sleek B2B sales catalogs, immersive trade show environments, and dynamic cabinet art for blockbuster IP collaborations (like Netflix) to maximize floor presence and drive player engagement.

BEFORE

THE CHALLENGE

The arcade floor is a visually overwhelming battleground.

LAI Games needed to elevate their B2B marketing, trade show presence, and high-profile IP integrations to instantly cut through the noise.

THE SOLUTION

High-octane creative engineered to command attention.

Design sleek B2B sales catalogs, immersive trade show environments, and dynamic cabinet art for blockbuster IP collaborations (like Netflix) to maximize floor presence and drive player engagement.

PROMO SIGNAGE:

High-impact IP

AFTER

THE CHALLENGE

The arcade floor is a visually overwhelming battleground.

LAI Games needed to elevate their B2B marketing, trade show presence, and high-profile IP integrations to instantly cut through the noise.

THE SOLUTION

High-octane creative engineered to command attention.

Design sleek B2B sales catalogs, immersive trade show environments, and dynamic cabinet art for blockbuster IP collaborations (like Netflix) to maximize floor presence and drive player engagement.

HOOK

INSTANT APPEAL

ENGAGE

PLAYER RETENTION

EARN

REVENUE IMPACT

By modernizing LAI Games' visual language across print, digital and physical environments, I transformed their B2B collateral into a powerful sales engine. The strategic environmental design and high-end IP integrations not only dominated trade show floors but directly contributed to increased product adoption and operator revenue.

Deliverables:

Corporate Stationary Systems
Trade Show Booth & Expo Graphics
Product Catalogs & Corporate Print Material
Logos & Branding for New Game Releases
Social Media Layouts & Digital Advertising
Video Editing & Motion Design
AI-Enhanced Creative Workflows

BRAND IDENTITY SYSTEM

Hockey

BRAND IDENTITY SYSTEM

Experiential

By modernizing LAI Games' visual language across print, digital and physical environments, we transformed their B2B collateral into a powerful sales engine. The strategic environmental design and high-end IP integrations not only dominated trade show floors but directly contributed to increased product adoption and operator revenue.

Football

Bridging the gap between digital identity and physical space; building bold, interactive environments designed to stop traffic, command the convention floor, and plunge consumers directly into the center of the brand's world.

Bridging the gap between digital identity and physical space; building bold, interactive environments designed to stop traffic, command the convention floor, and plunge consumers directly into the center of the brand's world.

Merch / Promo

Bridging the gap between digital identity and physical space; building bold, interactive environments designed to stop traffic, command the convention floor, and plunge consumers directly into the center of the brand's world.

Bridging the gap between digital identity and physical space; building bold, interactive environments designed to stop traffic, command the convention floor, and plunge consumers directly into the center of the brand's world.

Football

Bridging the gap between digital identity and physical space; building bold, interactive environments designed to stop traffic, command the convention floor, and plunge consumers directly into the center of the brand's world.