HANLEY_CREATIVE
A multi-disciplinary design studio
Hanley_Creative
Aircraft livery design
REFINED PRESENCE:
Quiet confidence at 40,000 feet
SLEEK
TACTILE DESIGN
MODERN
PREMIUM POSITIONING
ELITE
CLIENT ACQUISITION
By elevating Flexjet's physical marketing collateral, I was able to transform their world-class service offerings into a tangible, luxury unboxing experience. The strategic structural design, taylored layouts, and premium print techniques directly contributed to stronger brand positioning and accelerated high-net-worth client acquisition.
Deliverables:
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Custom Structural Packaging & Engineering
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Premium Print Production & Sourcing
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Exclusive Destination Guidebooks
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High-End Client Welcome Kits
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Art Direction, Design & Visual Strategy
ART DIRECTION
Establishing the visual language. I curated a mix of premium material swatches and high-end lifestyle imagery to build out the "Destination: Everywhere" narrative.
BRAND IDENTITY SYSTEM
THE UNBOXING
Digital is great, but nothing beats the weight of a premium physical object. Engineered from the ground up to be a completely tactile experience, this welcome kit relies on the structural integrity of a rigid box and the precise use of foils and textures. Every detail was meticulously designed to make a visual & physical impact the second it arrives.
DIGITAL PRESENCE
Translating a premium physical experience to the web. Sharp typography and minimalist layouts ensure Flexjet’s quiet confidence cuts through the digital noise.
BRAND IDENTITY SYSTEM
Experiential
Experiential
By modernizing LAI Games' visual language across print, digital and physical environments, we transformed their B2B collateral into a powerful sales engine. The strategic environmental design and high-end IP integrations not only dominated trade show floors but directly contributed to increased product adoption and operator revenue.
Bridging the gap between digital identity and physical space; building bold, interactive environments designed to stop traffic, command the convention floor, and plunge consumers directly into the center of the brand's world.
DIGITAL PRESENCE
Translating a premium physical experience to the web. Sharp typography and minimalist layouts ensure Flexjet’s quiet confidence cuts through the digital noise.
FLEXJET
CLIENT PROFILE
A premier luxury aviation brand redefining the way the world travels, offering exclusive fractional jet ownership and uncompromising, tailored global service.
Gulfstream 650
ELEVATING LUXURY:
A premium experience
Introducing
G650
MORE WORK
MORE CASE STUDIES
THE CHALLENGE
Capturing attention in the luxury private aviation market.
Flexjet needed to move beyond conventional end-of-year marketing. The goal was to create a tangible, highly immersive holiday gifting campaign that instantly conveyed exclusivity and appreciation to a discerning, high-net-worth roster of select members.
THE SOLUTION
A multi-sensory holiday unboxing experience designed to reward.
Exclusive to select Flexjet members. This multi-sensory campaign combines a custom dimensional card with a tactile, foil-stamped box. Inside, precision engineering houses an authentic Montecristo and a curated chocolate counterpart—delivering a tangible taste of pure privilege.
THE CHALLENGE
The arcade floor is a visually overwhelming battleground.
LAI Games needed to elevate their B2B marketing, trade show presence, and high-profile IP integrations to instantly cut through the noise.
THE SOLUTION
High-octane creative engineered to command attention.
Design sleek B2B sales catalogs, immersive trade show environments, and dynamic cabinet art for blockbuster IP collaborations (like Netflix) to maximize floor presence and drive player engagement.
