HANLEY_CREATIVE
A multi-disciplinary design studio
TREAD Fitness
CLIENT PROFILE
A premier destination in the competitive fitness industry, Tread Fitness creates elite training programs and immersive, high-performance environments for a dedicated community of athletes.
PERFORMANCE BRANDING
Redefining the structure of
brand experience.
THE CHALLENGE
The fitness landscape is saturated, requiring an unmistakable and powerful brand.
Tread Fitness had exceptional services but lacked a unified brand story and facility design to match. They needed to elevate their market presence, command local attention, and create an immersive, high-performance environment that drove member acquisition.
THE SOLUTION
High-octane creative engineered to command attention.
Create a powerful new visual identity and complete facility transformation ensuring scaled precision across every touchpoint to maximize brand presence and member engagement.
THE CHALLENGE
The arcade floor is a visually overwhelming battleground.
LAI Games needed to elevate their B2B marketing, trade show presence, and high-profile IP integrations to instantly cut through the noise.
THE SOLUTION
High-octane creative engineered to command attention.
Design sleek B2B sales catalogs, immersive trade show environments, and dynamic cabinet art for blockbuster IP collaborations (like Netflix) to maximize floor presence and drive player engagement.
BRANDED MERCH:
Designed to perform
HOOK
UNMISTAKABLE APPEAL
ENGAGE
MEMBER COMMUNITY
EARN
REVENUE IMPACT
By modernizing Tread Fitness' comprehensive brand expression across physical club spaces, logo, digital platforms, and premium marketing communications, I transformed their business collateral into a potent growth engine. The strategic environmental design and innovative program integrations not only revitalized the brand's physical presence but directly contributed to increased member acquisition, elevated retention rates, and multi-unit profitability.
ENTRY/MERCH & RECEPTION
Redefining the structure of brand experience.
BRAND IDENTITY SYSTEM
Social
By modernizing LAI Games' visual language across print, digital and physical environments, we transformed their B2B collateral into a powerful sales engine. The strategic environmental design and high-end IP integrations not only dominated trade show floors but directly contributed to increased product adoption and operator revenue.
Experiential
Bridging the gap between digital identity and physical space; building bold, interactive environments designed to stop traffic, command the convention floor, and plunge consumers directly into the center of the brand's world.
BRAND IDENTITY SYSTEM
Experiential
Experiential
By modernizing LAI Games' visual language across print, digital and physical environments, we transformed their B2B collateral into a powerful sales engine. The strategic environmental design and high-end IP integrations not only dominated trade show floors but directly contributed to increased product adoption and operator revenue.
Bridging the gap between digital identity and physical space; building bold, interactive environments designed to stop traffic, command the convention floor, and plunge consumers directly into the center of the brand's world.
