Johns Hopkins | HanleyCreative

JOHNS HOPKINS ATHLETICS

Industry: College Athletics

Proposed Comprehensive Brand Elevation and Uniform Design

We pitched to the Johns Hopkins football program to strategically reposition their brand, transitioning them from a respected academic
institution with a team to a recognized and legitimate sports program. Our mandate was to create a new visual identity—specifically a logo
and uniform system—that powerfully communicates intensity, pride, and competitive readiness.

Deliverables:

Primary Logo System & Wordmarks
Official Uniform System
Athletic Brand Guide
Environmental Graphics Package
Digital & Social Media Assets
Retail/Merchandise Assets

Screen Shot 2019-04-26 at 11.50.20 PM.png

Screen Shot 2017-10-15 at 3.31.39 PM.png

The direction for this redesign was rooted in a single strategic goal:
To translate the elite, prestigious status of the Johns Hopkins institution into a powerful, inspiring athletic identity.

Screen Shot 2017-10-15 at 3.35.18 PM.png

Screen Shot 2017-09-19 at 4.14.35 PM.jpg

The direction for this redesign was rooted in a single strategic goal: To translate the elite, prestigious status of the Johns Hopkins institution into a powerful, inspiring athletic identity.

The direction for this redesign was rooted in a single strategic goal:
To translate the elite, prestigious status of the Johns Hopkins institution into a powerful, inspiring athletic identity.